Studio By St. Frank
Client:
St. Frank
My Role:
Creative Direction & Execution
Date:
Studio by St. Frank is St. Frank’s first-ever furniture collection. The goal of this launch was to expand St. Frank’s margins significantly through a high-value product category. My personal objective was to develop a cohesive brand identity for the collection that felt exclusive, elevated, and luxurious while remaining aligned with the existing St. Frank aesthetic.
Starting point
For this project, our goal was to position Studio by St. Frank within the existing St. Frank brand identity while establishing its own distinct, elevated presence. The direction balances a high-fashion aesthetic with thoughtful, intentional details to create a refined and luxurious expression.
Results
These final assets span email, paid media, and e-commerce platforms. Since its launch, furniture has become St. Frank’s top-performing category, accounting for the majority of the brand’s revenue.
