Interior Define's President's Day Sale
Client:
Interior Define
My Role:
Creative Direction & Execution
Date:
My goal for this project was to develop a creative direction that communicated Interior Define’s customization around everyday life through home-movie–style visuals, emphasizing the brand’s personal and approachable nature. I also aimed to incorporate playful animation and video elements wherever possible to enhance storytelling and engagement.
Starting point
The creative direction leaned into a home-video aesthetic to highlight authentic, everyday moments. Grainy, film-inspired textures, handheld framing, and candid scenes created a warm, film-style feel that made the brand more personal and approachable. Simple, modular sans-serif typography added clarity and movement while keeping focus on the storytelling.
Results
A multi-channel campaign across email, paid media, print, and e-commerce — driving $95K in revenue from a single email (2.14% conversion, the highest in over two years) and a 10.22% CTR on paid media against a 3% campaign average.
