Interior Define's Memorial Day Event
Client: Nicole Mera
Interior Define
My Role: Branding, Asset Creation
Creative Direction
Date:
My goal for this project was to develop a creative direction that would help Interior Define stand out during the Memorial Day Event while clearly communicating the brand’s core value of custom furniture designed for real life. I also aimed to push the brand visually, introducing a fresh, elevated, and eye-catching approach that feels both distinctive and ownable.
Starting point
For Interior Define’s Memorial Day Event, I developed a creative direction that highlights the brand’s focus on custom furniture, where every detail is chosen by the customer. The concept reimagines this experience as a personal design portfolio, visually positioning the customer in the designer’s seat as they thoughtfully curate each element to reflect their unique point of view.
Results
This project established visual direction for Interior Define's Memorial Day Event assets across paid, email, and in-store channels.
