Nikki by Nicole Mera
Client: Nicole Mera
My Role: Branding, Asset Creation
Date:
Nikki by Nicole Mera required a brand identity as distinctive as its namesake — but the challenge ran deeper than aesthetics. The goal was to build something accessible without making it feel like a concession: an entry-level jewelry line that captured Nikki's signature vibrancy and elegance from day one, translating a deeply personal style into a visual language that could stand entirely on its own.
Starting point
I developed a full brand identity for Nikki by Nicole Mera — logo mark, color palette, brand language, and visual direction — built around a singular creative vision: everyday luxury with an unmistakable injection of fun and color. The identity served as the foundation for a brand photoshoot and informed creative applied across all channels.
Results
This project established the visual direction for Nikki by Nicole Mera's full launch — spanning paid, email, e-commerce, and in-store channels. Since launch, the line has become Nicole Mera's top-selling collection, serving as both an entry point for new customers and a proven retention driver for returning ones.
