Interior Define's Labor Day Event

Client:

Interior Define

My Role:

Creative Direction

Date:

Platforms:

Paid, Email, In-Store

Platforms:

Paid, Email, In-Store

My goal for this project was to develop a visual direction that would help Interior Define stand out from competitors during Labor Day while also showcasing our diverse selection of fabrics and silhouettes.

Starting point

For this Labor Day creative direction, we wanted to evoke the nostalgic feeling of going back to school while keeping the aesthetic elevated and sophisticated. We drew inspiration from collegiate emblems, pennants, and flags to create a visual language that felt both familiar and refined.

Results